Sparking the New Black Pride Movement
Engaged Media had the courageous goal of reversing the negative health trends impacting African-American women. I led a 7-person team to conceive Afterglow, a campaign of awareness, pride and self-care. It uses entertainment, technology and incentives to drive new habits and a new identity.
Year:
2012
Client:
Engaged Media
Employer:
frog
Role:
Direction, Design
Process
Final Strategy
Final Experience Design
